Since the late 1980s, this well-coordinated, well-funded campaign by contrarian scientists, free-market think tanks and industry has created a paralyzing fog of doubt around climate change. Through advertisements, op-eds, lobbying and media attention, greenhouse doubters (they hate being called deniers) argued first that the world is not warming; measurements indicating otherwise are flawed, they said. Then they claimed that any warming is natural, not caused by human activities. Now they contend that the looming warming will be minuscule and harmless. "They patterned what they did after the tobacco industry," says former senator Tim Wirth, who spearheaded environmental issues as an under secretary of State in the Clinton administration. "Both figured, sow enough doubt, call the science uncertain and in dispute. That's had a huge impact on both the public and Congress."
...Still, like a great beast that has been wounded, the denial machine is not what it once was. In the NEWSWEEK Poll, 38 percent of those surveyed identified climate change as the nation's gravest environmental threat, three times the number in 2000. After ExxonMobil was chastised by senators for giving $19 million over the years to the Competitive Enterprise Institute and others who are "producing very questionable data" on climate change, as Sen. Jay Rockefeller said, the company has cut back its support for such groups. In June, a spokesman said ExxonMobil did not doubt the risks posed by climate change, telling reporters, "We're very much not a denier." In yet another shock, Bush announced at the weekend that he would convene a global-warming summit next month, with a 2008 goal of cutting greenhouse emissions. That astonished the remaining naysayers. "I just can't imagine the administration would look to mandatory [emissions caps] after what we had with Kyoto," said a GOP Senate staffer, who did not want to be named criticizing the president. "I mean, what a disaster!"
...Look for the next round of debate to center on what Americans are willing to pay and do to stave off the worst of global warming. So far the answer seems to be, not much. The NEWSWEEK Poll finds less than half in favor of requiring high-mileage cars or energy-efficient appliances and buildings. No amount of white papers, reports and studies is likely to change that. If anything can, it will be the climate itself. This summer, Texas was hit by exactly the kind of downpours and flooding expected in a greenhouse world, and Las Vegas and other cities broiled in record triple-digit temperatures. Just last week the most accurate study to date concluded that the length of heat waves in Europe has doubled, and their frequency nearly tripled, in the past century. The frequency of Atlantic hurricanes has already doubled in the last century. Snowpack whose water is crucial to both cities and farms is diminishing. It's enough to make you wish that climate change were a hoax, rather than the reality it is.
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