The word of God is on the move in London — literally. Beginning Feb. 9, three separate Christian groups will launch advertisements on more than 200 of London's buses to convince pedestrians of God's existence. "It may be unpopular and unpleasant, says David Larlham, the assistant general secretary of London's Trinitarian Bible Society, a group that distributes bibles worldwide, "but there is a whole lot of truth in the bible that people need to get to grips with." His organization has paid $50,000 to display posters on 125 of London's red double-decker buses that quote Psalm 53: "The fool hath said in his heart, there is no God."
The move follows a month-long campaign by atheists, agnostics and other non-believers that saw 800 London buses plastered with a less God-fearing slogan: "There's probably no God. Now stop worrying and enjoy your life." Ariane Sherine, a London-based atheist and comedy writer, devised the scheme after seeing a Christian bus advertisement. "It basically said that unless you believe this you're going to end up suffering," she says of the pro-Jesus poster, which featured what she describes as a "fiery apocalyptic sunset." "Our campaign provides reassurance for people who might be agnostic and don't quite believe, and worry what will happen to them if they don't."
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